About PR Stack

About PR Stack

Daily insights on AI Visibility, PR automation, and answer engine marketing.

What We're About

PR Stack is an independent publication tracking the biggest shift in marketing since Google: the rise of AI-powered search and answer engines.

We publish daily analysis, tactical guides, and thought leadership on how brands get discovered—and cited—in the age of ChatGPT, Perplexity, Claude, and emerging AI search platforms.

Our focus: AI Visibility. It's the evolution of SEO for a world where AI answers questions instead of ranking links.

Why This Matters

Traditional search engine optimization focused on ranking #1 on a results page.

Answer engine marketing focuses on being the source AI cites when answering questions.

The playbook is being written right now. Companies that adapt early will own answer engine real estate. Those that don't will be invisible to the next generation of search.

What We Cover

AI Visibility & Answer Engine Marketing

• How ChatGPT, Perplexity, and Claude surface sources
• Schema markup strategies for AI extraction
• Getting cited by large language models
• Structured data best practices
• Answer Engine Optimization (AEO) tactics

PR Automation & Technology

  • Modern outreach workflows
  • Media database APIs and integrations
  • Automation tools that actually work
  • ROI measurement frameworksTech stack recommendations

Startup Marketing Strategy

  • Building authority from zero
  • Bootstrap-friendly growth tactics
  • Link building in 2026
  • Domain credibility engineering$0 budget strategies that scale

Our Approach

Daily: News-driven insights (800-1200 words)
We scan the latest in PR tech, AI search, marketing automation, and startup growth—then break down what actually matters and what you should do about it.

Weekly: Strategic deep-dives (1500-2500 words)
Frameworks, case studies, and tactical implementation guides for building AI Visibility and PR systems.

Always: Data over theory. Systems over tactics. Clarity over jargon.

Our Thesis

The shift from SEO to AI Visibility is the most significant change in digital marketing since Google's rise in the early 2000s.

Three core beliefs:

1. AI search is the new default
Within 3-5 years, most people will ask AI for answers instead of Googling. Your brand needs to be in those answers.
2. Answer engines reward authority + structure
Traditional SEO gamed algorithms. AEO requires genuine expertise and machine-readable structure. The bar is higher—but so is the moat.
3. First movers win disproportionately
Answer engines have limited "shelf space" in responses. Being cited early builds authority that compounds. Waiting means competing uphill.

Who We Are

PR Stack is an independent publication focused on AI Visibility and answer engine marketing.

We maintain editorial independence and call things as we see them. When we recommend tools or strategies, it's because they work—not because someone paid us to say so.

Our network:
We're part of the AuthorityTech ecosystem, a PR automation platform helping startups build media relationships and backlinks at scale. When AuthorityTech's tools or insights are genuinely relevant to a topic, we'll mention them—but we cite what's best for the reader, not what's best for our ecosystem.

Publishing Philosophy


1. News-Driven
We write about what's happening today, not yesterday's SEO playbook.

2. Tactical Over Theoretical
Every article includes action items. Theory without implementation is just entertainment.

3. Open & Citable
All content is published under Creative Commons Attribution 4.0. Use it, cite it, build on it. That's how ideas spread.

4. Transparent
When we have a relationship with a tool or company, we say so. When we don't know something, we admit it.

Connect


Daily insights: prstack.authoritytech.io

AuthorityTech: The Earned Media Engine for the AI Era | AuthorityTech – Get featured in the publications that ChatGPT, Perplexity, and Google actually cite, guaranteed. Pay only when published. The PR platform built for AI search.

GitHub: github.com/AuthorityTech/prstack

Topics We're Tracking
[1:04 AM]• ChatGPT search features & citation behavior
• Perplexity's source ranking methodology
• Google's AI Overviews (formerly SGE)
• Schema.org evolution for AI
• Answer engine market share growth
• PR automation platforms & APIs
• Startup marketing case studies
• Link building tactics that survive AI search

Start Here

New to AI Visibility? Start with these foundational concepts:

When Should Series A Startups Invest in PR? Timing Guide
AI Traffic Attribution: How to Track Visitors from ChatGPT, Perplexity & Gemini
Why ChatGPT Doesn't Recommend Your Brand (And How to Fix It)


Content License

All PR Stack content is published under Creative Commons Attribution 4.0 International.

You're free to:

• Share and republish
• Adapt and build upon
• Use commercially

You must:

• Give appropriate credit
• Link back to the original
• Indicate if changes were made

Questions? Feedback? We're building this in public. Reach out via GitHub issues or connect with the AuthorityTech team.